Starbuckss Marketing Plan For Starbucks - 1305 Words

As a consultant for Starbucks, it was interesting to review a multinational company that operates in 62 countries and has 19,000 stores (Starbucks Corporation, 2013). It is apparent that success lives within the offerings of high quality coffee with a 3 billion base of customers enjoying the products. The company has a strong commitment to buying and serving high-quality coffee and consumers have savored the coffee and the prestigious brand. Starbucks arsenal not only consists of the signature Starbucks brand but also goods and services under names such as Teavana, Tazo, Seattle’s Best Coffee, Starbucks VIA, Starbucks Refreshers, Evolution Fresh, La Boulange and Verismo. All of the intricacies that make Starbucks a big success also offer challenges to the company that puts more weight on an effective strategic management process. Starbucks honors their responsibility, both socially and ethically, by trying to use dependably grown coffee and increase their fair trade coffee supplier (Starbucks Corporation, 2012). Starbucks began in 1971 as a sole coffee shop in Seattle, Washington and has become a complex, expanded business of stores, packaged goods, and product branding. It is essential for Starbucks to practice strategic planning and implement strategies that can expand business and continue growth (David, 2013). The strategic management model base begins with an implementation of strategy that can motivate employees and the company as well as roll out formulatedShow MoreRelatedStarbuckss Marketing Plan For Starbucks988 Words   |  4 Pageshistory of the Starbucks logo, the potential risk of logo redesign, and other branding successes and failures in detail through this summary report. To be more acceptable and popular, Starbucks has redesigned its logo five times since original image. To be more benef icial, the branding team of Starbucks plans to explore another logo update soon. Hence, I offer this report to help them to know the detailed information about logo redesign and to make the final decision on whether or not Starbucks should updateRead MoreStarbuckss Marketing Plan For Starbucks1281 Words   |  6 PagesIntroduction Starbucks originated in Seattle, USA in 1971, by three partners, who met while they were studying together at the university. In 1984, when the sales started to decrease, while the specialty coffee sales increased. In 1987, the original owners opted to sell the coffee shop to one of their former employees by the name of Howard Schultz, who rebranded his II Giomate Coffee by the name of Starbucks and started to expand very quickly. It opened its first store in Vancouver, BC at the WaterfrontRead MoreStarbuckss Marketing Plan For Starbucks1196 Words   |  5 Pagesthe competition in coffee market is intense, Starbucks aims to satisfy more customers in order to increase its profits. On Sep 2014, CEO of Starbucks announced that they are planning to open the express stores in New York in 2015. The problem is which channel should Starbucks use to increase the profit in a long term? Situation Analysis Coffee is the soul of Starbucks. It promises to ethically source and serve high-quality coffee. Therefore, Starbucks has collaborated with Conservation InternationalRead MoreStarbuckss Marketing Plan For Starbucks1335 Words   |  6 PagesStarbucks doesn’t only takes great care in their partners (employees) but also in their stockholders. Starbucks has paid out dividends to their stockholders every quarter over the last 4 years (Dividend History, n.d.). Currently the dividend rate is $0.32 per share quarterly (Dividend History, n.d.). This is pretty impressive considering not all companies chose to pay out dividends quarterly or yearly and Starbucks have provided payouts quarterly for the past 4 years straight. Starbucks has alsoRead MoreStarbucks : Delivering Customer Service Overview Essay1243 Words   |  5 PagesStarbucks: Delivering Customer Service Overview Problem statement: In 2002, market exploration has exposed that Starbucks has an opening in gathering its consumer’s outlooks in relations of customer pleasure. On explanation of the marketing research statistics, Christine Day, Senior Vice President determined that the speediness of service was the foremost motive for this deterioration in customer contentment. So she proposed to increase the service period such that each order is served within 3 minutesRead MoreGlobalization of Starbucks1651 Words   |  7 PagesStarbucks is one of the largest coffeehouse companies in the wild world, which is started by Jerry Baldwin, Zev Siegl in Seattle’s Pike Place Market by selling premium-roasted coffee. Then Gordon Bowker started the company after gaining motivationfrom Peet’s Coffee. Today, Starbucks is the premier roaster and retailer of specialty coffee around the world which operating in more than 60 countries with about 15000 total stores until now. Regarding of the study results online, lots of consumers thinkRead MoreSales Force Compensations Essay1306 Words   |  6 Pagesrewards program, Starbucks’s compensation plan will be used as a guide in creating an effective workforce compensation program. Sales Force Compensation Throughout the decades, there has been evidence showing that best way to success and gains profits is to focus on rewarding employees not just pay and benefits. Motivating employees plays significant role on salesperson’s attitudes and encourage them to reach high level of performance and achieve organization’s sale goals. Starbucks is the world’sRead MoreStarbucks Is An Entrepreneurial Company2422 Words   |  10 PagesStarbucks was founded in 1985, it is one of the most successful coffee shop company in the global coffee market, with over 16,000 locations in 50 countries(Starbucks Annual Report, 2009). Starbucks’s core product is quality brewed coffee, along with coffee beans, tea, blended beverages, and a variety of food through Starbucks retail stores (Starbucks Annual Report, 2009). In 1998, Starbucks opened its first UK store in London. Starbucks has been expanding rapidly, with over 600 locations opened byRead MoreCase study: Starbucks Coffee1416 Words   |  6 Pagescompetitive strategies which is Starbucks using is differentiation strategy. Following a differentiation strategy, Starbucks seeks to offer unique products that are widely valued by customers. The speed with which Starbucks had managed its ascent was almost as remarkable as the changes it had formed in traditional conceptions of brand marketing. At a time of rising perceptions of correspondence across most product and service categories throughout the developed world, Starbucks had managed to take one ofRead MoreEssay on Starbucks Marketing Plan1006 Words   |  5 PagesMarketing Plan Project Starbucks MKTG 3175 Gay Fortson Sharita Garmon Robin Hardy- Green Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 History and Background†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦